The Keys to Social Recruiting: What We’ve Learned

At the start of the 21st century, social media wasn’t even a part of our vocabulary. Now, almost two decades later, it’s an integral and inescapable part of our everyday lives. The way the world works has changed as a result of the major influx of new technology. All industries from home design to healthcare have become part of the revolution – and recruiting is no exception.

Over 94 percent, the vast majority, of professional recruiters participate in social networking with the intention of acquiring talent, and more than half of employees say social media presence played a role in choosing a new employer.

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Retail’s Not Dead, And Physical Stores Still Matter

Stores Still Matter in Retail

While it seems there’s always a new conversation about the “retail apocalypse”, Goldman Sachs disagrees with the way the future of retail has been framed. In the era of e-commerce, many retail stores struggle because they remain stuck in the past – not because stores no longer matter. The report details how retailers need to make clear decisions about what they want to be and how that won’t look the same for everyone.

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Are You Optimizing Your Workforce?

There are a lot of thoughts running through a retail manager’s head at any point in time. From scheduling employees to balancing inventory levels, it takes hard work to run a successful store. Fortunately, the innovative culture of the digital age we are living in means there are new solutions to make nearly anything work more efficiently. With inventory management systems, managers can stay on top of their inventory and optimize a strategy based on the ebb and flow of business. So why aren’t workforce management systems just as popular?

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How to Recruit (and Keep) Millennial Employees

How to Hire and Keep Millennial Employees

Now the largest segment of the US workforce, Millennials are changing the way companies recruit and retain top talent. In a rapidly growing, competitive job market, Millennials are looking for a job that not only fulfills their salary requirements but one that aligns with their passion. A position usually needs a positive environment, room for growth, and flexibility. These values are listed over and over again on Millennial “must-have” lists. But before you can interview the perfect candidate, the biggest hurdle can actually be the application process itself.

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Sales Associates: Influencers Hidden in Plain Sight

Sales Associates: Influencers Hidden in Plain Sight

Everywhere you look on social media, there seems to be a new mega-influencer, with their hundreds of thousands of followers, and a brand close by willing to pay them top dollar for just one post with their product. They have become the marketing world’s new “celebrities”.  There was a time not too long ago when celebrity partnerships were the key to a product’s success. When fragrance companies wanted a successful perfume launch, all they needed was a top celebrities’ name on the bottle. But the game has changed. Sales in the U.S. mass fragrances celebrity products have dropped by half since 2000 showing a clear distrust in the way consumers view traditional celebrity endorsements.

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What Brick-And-Mortar Stores Need To Know About The Freelance Economy

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The way we work is changing. The U.S. economy is transforming into a marketplace of freelancers and independent professionals who make a living on their terms.

This “gig” economy may offer flexibility and independence to both workers and employers but this shift can feel like a threat to businesses that have relied on a traditional employment structure for so long. But the need for a change is greater now than ever. Brick-and-mortar stores are facing direct competition from giants like Amazon who offer similar services at a much lower cost. So, how do they compete?

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Why Freelancers are the Best Hires

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Freelance professionals now make up 35 percent of all U.S. workers. That’s an increase of 2 million over the past two years, with 63 percent saying they started freelancing by choice, not by necessity. Leading the charge is Bobbi Brown, founder of the global makeup brand. As she launches her new lifestyle and wellness concept, justBOBBI, she isn’t shy about sharing just who she wants by her side.

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Surprising Stats About the Gig-Economy

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There has been some apprehension about the job landscape as it changes into a more flexible, on-demand environment. While some people are worried about job stability and the lack of certain benefits that come from being a freelance or contract worker, we can no longer deny that freelance is the way of the future. Many statistics validate the rise of freelancing. It’s not only growing in the United States, but workers in Europe and India are jumping on the band wagon as well.

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